Staff writers Laura Groch and David Garrick contributed to this report. The council will return to the issue at a future meeting. Some existing structures would be removed, meaning there would not be an overall increase in the number of advertisements in the city, according to the plan.ĭillard said she was especially supportive of a sign at MacArthur Park that could display Amber Alerts, Missing Person notices and drunk driving reminders.Ĭouncilmember Laura Lothian, who also appeared to be in favor, emphasized that the signs would not be in neighborhoods. The company would annually pay the city $125,000 per structure, an amount that would increase 3 percent each year. The signs would automatically adjust their brightness to correspond with natural light, he added. A total of eight images could be included on a 64-second loop that would not have any animation or movement. Diodes resemble tiny Christmas lights that are perfectly aligned on a grid. It would also install one at MacArthur Park that would not include commercial advertisements but could show messages from the city.Įach sign would display a digital image for eight seconds before switching to the next, said Layne Lawson, Clear Channel’s vice president of public affairs. Digital billboards or LED structures are made up of Light Emitting Diodes (LED). “I think there’s some real hazards involved,” Shu said Tuesday.īoth Shu and Dillard were appointed to the city’s subcommittee that could help shape a development agreement with Clear Channel Outdoor, a global advertising company.Ĭlear Channel has proposed several new structures, including digital billboards along Interstate 8 at 88 Murray Drive, according to public records.
0 Comments
Leave a Reply. |